Influence Opinions (IO) is a strategic communications firm that uses public opinion marketing to affect the world of public affairs. Based in Austin, we work with cause-related organizations, associations, and corporations here in Texas and across the U.S. to move their communications initiatives forward.

Empowering data to turn tides.

The meteoric rise of the 24/7 news cycle and pervasive social media has overturned the way decision makers, opinion leaders, key influencers, and the public make and take in news. Today, there is an immense amount of information out there, an overwhelming amount of data beneath it, and not much guidance on how to harness it all to make it work for you. At IO, our Engagement Process begins with an exhaustive discovery phase to understand your issues, learn the history, identify the players, and define success. Then we perform digital analysis and traditional research to glean relevant data, and turn that data into insightful campaign strategy, designed to transform the opinions of your key influencers and decision makers. Finally, we can ensure the flawless execution of your campaign plan for ultimate success. Our team brings top-level strategic communications and targeted outreach experience from the public affairs, nonprofit and association management, community outreach, and corporate branding arenas. We offer expertise in marketing, messaging and positioning, issue campaigns, community engagement, public involvement, and digital issue mapping. And we deliver substantial, measurable results. Yates Consulting, Inc. dba I&O Communications and Influence Opinions are certified with the following: Disadvantaged Business Enterprise [DBE]; State of Texas Historically Underutilized Business [HUB]; and City of Austin Women-Owned Business Enterprise Procurement Program [WBE].