Political Insights from Facebook Data: Part I

By Julia Schulze According to Facebook’s Audience Insights, there are 15 – 20 million active Facebook users in Texas ages 18 and up. When planning your next digital campaign to reach Texas voters, consider this: The population of Texas is approximately 28 million, with roughly 7 million under 18 (not eligible to vote). This means […]

We Work in Precise Data, Not Big Data

By: Catherine Gustafson With the continued rise of social media in public affairs, it’s crucial to maintain a meaningful presence online, but how? Twitter now has 328 million monthly active users, Instagram has 700 million monthly active users, and Facebook has 1.86 billion monthly active users. As social media usage continues to grow, it presents […]

How Legislators Utilize Social Media

Elected Officials Share Personal, Authentic Perspective Using Social Media As part of our preparation for the “Harnessing New Social Media Trends in the Texas Special Session & Beyond” webinar, the IO team contacted the most active legislators on social media to learn how they are using various social media channels. Through this process we learned […]

Folding Digital Media Into a Modern-Day Lobby Campaign

By: Jarred Gammon As our recent TxLege report indicates, the role of digital communications in public affairs is ever increasing, presenting opportunities for digitally sophisticated groups and challenges for late adopters. More legislators are embracing digital media to communicate in innovative ways. Important policy conversations are unfolding in real time on social media. And digital […]

Webinar: Harnessing New Social Media Trends in the Texas Special Session and Beyond

You’re Invited to Our Webinar! Registration: To register for the webinar, click here Date: Wednesday, July 12 Time: 10AM CDT   How were Snapchat, Instagram, Twitter and Facebook used this session? What social media channels are the most popular among various voter age groups? During this webinar, we’ll be covering the answers to these questions, plus tips […]

#Txlege Goes Local

We are excited to share our analysis of how people in Texas used the #txlege hashtag during the 85th Legislative Session. Another new feature of our report this session is an interactive dashboard. This tool features a random sample of 5,000 #txlege tweets and allows users to filter the data by specific a date range, topic, […]

A Digital Look at #Txlege

This report looks at the interim leading up to the 85th Texas legislative session, specifically the conversations around the #txlege hashtag. The hashtag #txlege has had nearly 272,000 uses when the legislature was not even in session. One new feature of the report is an analysis of who members of the legislature are following on […]

LGBT: Winning by Killing

By: Jarred Gammon Follow on Twitter: @jarredtgammon Recently the rights of the LGBT community have been a hot topic of debate nationally, and also here in Texas. With major shifts in public opinion, lawmakers and judges across the country were tasked with determining whether existing laws need to be amended to be more inclusive, including […]

Insight Texas Q3 Report is now available!

Insight Texas, a collaboration with Influence Opinions, Baselice & Associates and TXP, Inc. has published its third quarterly analysis. The purpose of Insight Texas is to examine important public policy issues using statewide polling data, social media trends, and economic data. Insight Texas reports are released each quarter and focus on a different topic. In this edition we look at […]