In Celebration of Arbor Day and Earth Day: A Critical Conversation About Water

Anyone that knows me well knows that I talk a lot about “natural solutions.” Whether that’s about personal health, agriculture, animal welfare or the environment in general. And because of that, I typically point to conservation. It comes down to changing public opinion and our actions. Whether or not you are a believer in climate […]

The Role of Race and Ethnicity in Social Media Political Behavior, Part 1

Recent research by a range of independent organizations has documented the “racial” divide on social media. A recent Pew Research Center survey of 1,802 internet users suggested that different ethnographic groups differ in preference of social media platforms (Duggan & Brenner, 2013). Twitter attracts significantly more black users compared to other races and ethnicities. Blacks […]

Why Influence Opinions?

“The only constant is change” — Isaac Asimov Today I&O Communications is re-launching as Influence Opinions, focusing on the intersection where public affairs, research, and strategy meets online and digital communication, while continuing to do great execution work for clients when they need those services. Although the name and brand are new, the roots of Influence […]