The Role of Race and Ethnicity in Social Media Political Behavior, Part 1

Recent research by a range of independent organizations has documented the “racial” divide on social media. A recent Pew Research Center survey of 1,802 internet users suggested that different ethnographic groups differ in preference of social media platforms (Duggan & Brenner, 2013). Twitter attracts significantly more black users compared to other races and ethnicities. Blacks […]

Why Influence Opinions?

“The only constant is change” — Isaac Asimov Today I&O Communications is re-launching as Influence Opinions, focusing on the intersection where public affairs, research, and strategy meets online and digital communication, while continuing to do great execution work for clients when they need those services. Although the name and brand are new, the roots of Influence […]