Influence Opinions brings extensive experience in focus group research around an issue, organization image, product, service or campaign. This discussion-group means of qualitative research can provide fantastic feedback on new or existing programs, messaging or concepts; insight into how groups of people think or feel about something; greater understanding of why some perceptions, opinions or beliefs are held; and intelligence for developing successful outreach strategies.
When Influence Opinions conducts focus groups for you, we will:
- develop research goals, recruitment screener and discussion guide;
- recruit participants;
- manage logistics;
- employ a trained, professional focus-group facilitator;
- analyze the research results; and
- help you plan for what’s next.