Informed by our comprehensive research, Influence Opinions expertly crafts a campaign strategy that employs the tactics and tools best suited to reach your goals. We provide a recommended timeline, as well as a visual mood board that gives an instant feel for the creative direction of the campaign.

We are well equipped to then execute that strategy – we have extensive experience working with a client’s current campaign group, including in-house employees, outside consultants or other agencies. Or we can turn the plan over to the client’s team for implementation – with training or continuing consultative support as needed.

We can help in any or all of the following areas:

Campaign Creative

  • Branding, including logo design and tagline
  • Creation or redesign of websites, microsites, splash pages or landing pages
  • Photography
  • Video production
  • Infographics
  • Printed and online creative materials
  • Direct mail

Digital Support

  • Influence Update
  • Earned Search-Engine Optimization (SEO) strategies and execution
  • Pay-Per-Click (PPC) strategies and execution – Google AdWords and social media advertising
  • Social media strategies and execution
  • Social media training

Media Relations

  • Media market research and list-building
  • Media kits – drafting and design of media releases, alerts, fact sheets, one-pagers, etc.
  • Proactive media relations support, including new release distribution and story pitching
  • Reactive media relations and crisis communications support
  • News conferences
  • Media training

Crisis Communications

  • 24/7 communications counsel during crisis
  • Comprehensive organizational crisis-communications plan
  • Crisis-communications training

Community Engagement

  • Stakeholder and community outreach

Event Management

  • Special-event planning, execution, and signage

Advertising Buys

  • Print, broadcast, and online ad buys

Brilliant strategy. Masterful execution. Winning results.

Call us today for a consult: 512.288.4054