Influence Opinions brings extensive experience in focus group research around an issue, organization image, product, service or campaign. This discussion-group means of qualitative research can provide fantastic feedback on new or existing programs, messaging or concepts; insight into how groups of people think or feel about something; greater understanding of why some perceptions, opinions or beliefs are held; and intelligence for developing successful outreach strategies.

When Influence Opinions conducts focus groups for you, we will:

  • develop research goals, recruitment screener and discussion guide;
  • recruit participants;
  • manage logistics;
  • employ a trained, professional focus-group facilitator;
  • analyze the research results; and
  • help you plan for what’s next.

Make sure public opinion is on your side.

Call us today for a consult: 512.288.4054